At Aroma Thyme Bistro In Ellenville, a fresh approach
By ANN GIBBONS, POSTED: 11/17/10; UPDATED: 11/17/2010
Photo by Tania Barricklo
Thyme has a distinct aroma and has lent its piquant flavor to many a fine dish, but, for an Ellenville couple, the fragrant herb was the impetus for an entire restaurant whose keystones are fresh, local, healthy.
Marcus and Jamie Guiliano opened their Ellenville restaurant, Aroma Thyme Bistro, on New Year's Eve 2003 with a purpose to which they have been faithful, even messianic: As chef, he, deliberately and consciously, has mastered the skills necessary to turn natural, whole food into something beautiful to behold and delicious to eat.
Marcus began his career as a cook in various upstate hotels and restaurants in 1990. And, even though his next path was chosen with profound purpose, it also derived from necessity, he recalled during a recent interview in the charming eatery on a quiet downtown street.
"I was so ill, my health so compromised, from years of cooking with butter, white sugar and other toxic ingredients," he said. "I was taking five or six medications for high cholesterol, high blood pressure and other ailments. Every time I went to the doctor, it was one more thing."
Then, he said, Jamie became pregnant. "I revamped my way of living, not just for myself, but because I was now responsible for someone else," he said, adding that he made massive changes -- to organic, wholesome food -- and has never looked back.
"About four years ago, the discovery of holistic cuisine changed my life," he said, adding that the challenge then became how to meld gourmet, five-star cuisine, for which he already was renowned, with the holistic ingredients he was discovering.
Aroma Thyme, ultimately, came about because of that dramatic decision and because he realized that he just could not cook for anybody else anymore. "My health-based, 'green' cuisine style had evolved so much that I either had to work for Alice Waters (a California-based chef prominent in the organic food movement) -- or do it myself," he said, adding that they came to Ellenville so he could be his own boss.
Their return to Ellenville, from the West Coast, was actually a homecoming, Jamie said. "I grew up here, and Marcus came when he was 9," she said. "We met in high school and we're high school sweethearts," she said.
Jamie said, at first, she was opposed to her husband's change of culinary course. "I told him he was a great chef, but was ruining his career," she said. "He told me, 'Yes, but I'm healthy.' I fought the healthy food approach, because I didn't understand it. Then, our son was born, and I was on board."
Ulster County Comptroller Elliott Auerbach, at the time village manager and Marcus' running partner, said Ellenville needed young people like them to bring the tiny village back to better times. "I looked at this building three or four times before we decided to buy it," he said.
Marcus said he came to food from his ethnic heritage. "For Italians, food is the center of everything," he admitted with a laugh. "Even as a kid, I was fascinated by food."
Aroma Thyme has earned the coveted Green Dining Association's certification as a "green" restaurant, one of only two privately owned eateries in the mid-Hudson Valley to be so designated. Bell's Café and Bistro in Catskill is the other.
Describing the food he conceives and serves as "eco-lectic," Marcus said his goal is to offer an innovative menu of focused, natural quality that reflects the ideology of balance and well-bring. He added that he he has never wavered from his continuing objective of creating meals from products that are fresh and pure and need no manipulation to achieve exceptional taste.
"I am anti-white sugar," he explained with an unapologetic grin. He said he achieves his culinary end by avoiding butter, heavy dairy products and white flour products that mask food's natural goodness.
The couple's biggest challenge is also its greatest asset, he added.
"We cater to vegans and meat eaters alike," he said. "We believe we can please both ends of the food spectrum with a well thought-out meal that not only tastes great, but also educates our customers' palates."
Marcus also said many carnivores have told him they only eat meat at Aroma Thyme, because they know it's is sourced locally from Hudson Valley Cattle Co. in Stone Ridge. "Claude Osterhoudt's cattle never leave the ranch, never receive antibiotics or vaccinations. The herd is healthy and raised on pasture with supplemental food. He processes only two per week," he said.
Marcus said he likes to take advantage of what's fresh, so he keeps the menu flexible. In addition, he likes to introduce new products or ingredients that he's found or that have found him.
"I find the ingredient first, then figure out how to present it on the menu in a recipe," he said.
Marcus looks far and wide for the best and purest ingredients, he said. As an example, he said he uses only Himalayan crystal salt that is hand-mined so it contains no nickel.
His best-selling salmon, which is always on the menu, is purchased from only one source, he said. "They are line-caught, not in nets that can harm or drown them. That adds to the cost, but I am looking for balance: Is it wild, is it sustainable?"
The veggies, of course, come from local farms and some herbs from a small chef's garden in back. Naturally, thyme plays a starring role.
The restaurant offers six artisanal cheeses, most of which are produced in the Hudson Valley from raw, i.e. unpasteurized milk. The legal requirements for homogenized and pasteurized milk and milk products are being challenged in almost every state, according to Marcus.
Both Jamie and Marcus commended their phenomenal staff, two of whom have been with them from the beginning. He said both Kevin Burns and Danielle Fox have worked at Aroma Thyme since high school and both are now teachers.
"We've known them since they were young, and it makes us proud to see how they've grown up," he said, adding that Burns has set up a beer review web site, www.foaminghead.com, for beer aficionados.
The couple said they believe a significant part of their mission is educating their customers. There is a blog at www.marcusguiliano.com and a website, www.aromathymebistro.com, as well as monthly beer and wine tastings. He also presents videos at marcusg.tv in which he uses his name, but not the restaurant's, because the purpose is information and education, not promotion.
They are considering opening another restaurant in the future that won't be a replica of Aroma Thyme, but will share the same principles of fresh and local, Marcus said. He added that's he's also working on a book. For now, however, the forefront of everything is education.
Aroma Thyme Bistro is located at 165 Canal St., Ellenville, and is open Thursdays from 5 to 11 p.m., Fridays from 3 to midnight, Saturdays from noon to midnight, Sundays from 4 to 11 p.m., and Mondays and Tuesdays from 5-11p.m. It is closed Wednesdays.
More information may be obtained by calling (845) 647-3000 or by sending an e-mail to email@example.com.
RECIPE: Aroma Thyme Bistro Meatloaf Slyders with Keegan Ale's Hurricane Kitty and Great Hills Blue Cheese
2 pounds of ground beef
1/2 small diced onion
1 pound of Bread Alone's Miche made into bread crumbs
12-16 ounces of Hurricane Kitty IPA
1 teaspoon of chopped thyme
1 teaspoon of chopped rosemary
2 teaspoons of sea salt
Sliced whole wheat Miche from Bread Alone
Ewe's Blue Cheese from Chatham Sheep Herding Company
Mix breadcrumbs and beer, then mix bread crumbs and beer well with the rest of the ingredients.
Bake in a loaf pan at 375 degree for 45 minutes, or until internal temperature reaches 165 degrees on thermometer. Let meatloaf cool and remove from pan.
Slice the meatloaf and sear it crispy on both sides in a pan. Toast the slices of bread and place meatloaf on top with slices of cheese. Bake or broil until cheese melts. Other serving suggestions: Sautéed onions.
RECIPE: Yellow Curry Sweet Potato Soup
2 1/2 pounds of peeled organic sweet potatoes, each potato cut in four
2 quarts of filtered water
1 tablespoon of yellow curry paste (try to find one without sugar)
1 cup of organic coconut milk
salt to taste
Slowly cook the sweet potatoes in the water with the yellow curry paste. Cook until the potatoes are soft. Check for doneness by passing a knife through the potatoes. When they are cooked, there will be no resistance.
Let the potatoes and water cool for a few minutes, then add the coconut milk. Blend the cooked ingredients and add salt to taste.
This soup will hold 4-5 days.
Editor's note: This story has been amended to correct a direct quote.